Welcoming Remarks

Opening Keynote Conversation: The Scorecard

ATSC 3.0 deployment updates and operational rollout progress from across the US.

Panel Discussion: Targeted/addressable advertising

Near the top of everyone's broadcast TV monetization list is the long-promised revenue boost of addressably targeted advertising; we discuss how & when local broadcasters can finally level the ad sales playing field with their digital brethren & enable marketers to reach local audiences with greater specificity.

Keynote Conversation: The Architects

A conversation with the leading consortium chiefs helping lay the groundwork for the productization & monetization of NextGenTV.

Panel Discussion: Content & Programming

NextGenTV promises a bevy of technical enhancements will transform the consumer viewing experience; we discuss how content genres like news, sports, live events & entertainment might look in the years ahead.

Panel Discussion: Interactivity

ATSC 3.0's revolutionary hybrid broadcast/IP architecture allows programmers & advertisers an exciting new interactive canvas to create a tantalizing array of interactive, digital-like functions that will take traditional linear viewing to engaging new levels; hear how leading content practitioners are envisioning the possibilities.

Closing Remarks

Welcoming Remarks

Opening Keynote Conversation: Dispatches from the Field

Perhaps no single US station group has more invested in the possibilities of NextGenTV than Sinclair Broadcasting; we corral operational leads from around the company to discuss early learnings from some of the industry's first in-field products and applications - and what's next.

Panel Discussion: NextGenTV Distribution

ATSC 3.0 technology has the ability to reinvent how broadcasters not only deliver their own programming but also add value in broader content distribution economics; can NextGenTV be a conduit to things like subscription services, pay-per-view events, virtual MVPDs, and streaming TV bundles?

Keynote Conversation

An interview with ONE Media President Mark Aitken - the visionary "dean" of the ATSC 3.0 standard.

Panel Discussion: The Business(es) of Data

For all of NextGenTV's near-term "better TV" opportunities, there's an even bigger pot of "beyond TV" gold waiting down the road - enterprise data applications; we explore how broadcasting's new digital infrastructure is poised to add new value to industries like automotive, telephony & hospitality, among others.

Panel Discussion: In the Public Interest

We round out the summit with a look into how public, educational & non-commercial broadcasters actively bringing NextGenTV innovation to life.

Closing Remarks