AGENDA 

Thursday, March 25, 2021
1:00 PM - 1:05 PM (EDT)

Welcoming Remarks

1:05 PM - 1:35 PM (EDT)

Opening Keynote Conversation: The Scorecard

ATSC 3.0 deployment updates and operational rollout progress from across the US.

1:35 PM - 2:15 PM (EDT)

Panel Discussion: Targeted/addressable advertising

Near the top of everyone's broadcast TV monetization list is the long-promised revenue boost of addressably targeted advertising; we discuss how & when local broadcasters can finally level the ad sales playing field with their digital brethren & enable marketers to reach local audiences with greater specificity.

2:15 PM - 2:45 PM (EDT)

Keynote Conversation: The Architects

A conversation with the leading consortium chiefs helping lay the groundwork for the productization & monetization of NextGenTV.

2:45 PM - 3:25 PM (EDT)

Panel Discussion: Content & Programming

NextGenTV promises a bevy of technical enhancements will transform the consumer viewing experience; we discuss how content genres like news, sports, live events & entertainment might look in the years ahead.

3:25 PM - 4:00 PM (EDT)

Panel Discussion: Interactivity

ATSC 3.0's revolutionary hybrid broadcast/IP architecture allows programmers & advertisers an exciting new interactive canvas to create a tantalizing array of interactive, digital-like functions that will take traditional linear viewing to engaging new levels; hear how leading content practitioners are envisioning the possibilities.

4:00 PM - 4:05 PM (EDT)

Closing Remarks

Friday, March 26, 2021
1:00 PM - 1:05 PM (EDT)

Welcoming Remarks

1:05 PM - 1:35 PM (EDT)

Opening Keynote Conversation: The Broadcasters

We corral chiefs from some of the leading US broadcast station groups to discuss their perspectives on the whats, hows & whens of ATSC 3.0's rollout.

1:35 PM - 2:15 PM (EDT)

Panel Discussion: NextGenTV Distribution

ATSC 3.0 technology has the ability to reinvent how broadcasters not only deliver their own programming but also add value in broader content distribution economics; can NextGenTV be a conduit to things like subscription services, pay-per-view events, virtual MVPDs, and streaming TV bundles?

2:15 PM - 2:45 PM (EDT)

Keynote Conversation

2:45 PM - 3:25 PM (EDT)

Panel Discussion: The Business(es) of Data

For all of NextGenTV's near-term "better TV" opportunities, there's an even bigger pot of "beyond TV" gold waiting down the road - enterprise data applications; we explore how broadcasting's new digital infrastructure is poised to add new value to industries like automotive, telephony & hospitality, among others.

3:25 PM - 4:00 PM (EDT)

Panel Discussion: In the Public Interest

We round out the summit with a look into how public, educational & non-commercial broadcasters actively bringing NextGenTV innovation to life.

4:00 PM - 4:05 PM (EDT)

Closing Remarks

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