THE BUSINESS OF NEXTGEN TV 

ATSC 3.0 is the revolutionary next-generation terrestrial broadcast system designed to improve the television viewing experience (”better TV”) with enhanced audio & video quality, improved compression efficiency, broadened device reception, and Internet-like personalization & interactivity – as well as a robust conduit for a myriad of “beyond TV” data-centric applications and services.

With technical deployments of NextGen TV scaling rapidly across the country, the opportunity to define breakthrough products/services and prioritize viable go-to-market business models is now both timely and tangible; the ATSC 3.0 Productization & Monetization Summit will be the conversational center of it all.

AGENDA 

Thursday, March 25, 2021
1:00 PM - 1:05 PM (EDT)

Welcoming Remarks

William Gannon
1:05 PM - 1:30 PM (EDT)

Opening Keynote Conversation: The Scorecard

ATSC 3.0 deployment updates and operational rollout progress from across the US.

Tim Hanlon Madeleine Noland
1:35 PM - 2:10 PM (EDT)

Panel Discussion: Targeted/addressable advertising

Near the top of everyone's broadcast TV monetization list is the long-promised revenue boost of addressably targeted advertising; we discuss how & when local broadcasters can finally level the ad sales playing field with their digital brethren & enable marketers to reach local audiences with greater specificity.

Laura Wu Christiana Cacciapuoti Jim DeChant Jonathan Steuer
2:15 PM - 2:40 PM (EDT)

Keynote Conversation: The Architects

A conversation with the leading consortium chiefs helping lay the groundwork for the productization & monetization of NextGenTV.

Tim Hanlon John Hane Anne Schelle
2:45 PM - 3:20 PM (EDT)

Panel Discussion: Content & Programming

NextGenTV promises a bevy of technical enhancements will transform the consumer viewing experience; we discuss how content genres like news, sports, live events & entertainment might look in the years ahead.

Adriana Waterston Tim Carroll Steve Koenig Richard LHERMITTE
3:25 PM - 3:35 PM (EDT)

Delivering Stunning HDR with NextGenTV

A conversation that looks at High Dynamic Range (HDR), and its implications from viewers and broadcasters alike.

Patrick Griffis Phil Kurz
3:40 PM - 4:15 PM (EDT)

Panel Discussion: Interactivity

ATSC 3.0's revolutionary hybrid broadcast/IP architecture allows programmers & advertisers an exciting new interactive canvas to create a tantalizing array of interactive, digital-like functions that will take traditional linear viewing to engaging new levels; hear how leading content practitioners are envisioning the possibilities.

Alan Wolk Oliver Botti Mark Corl Richard Glosser
4:15 PM - 4:20 PM (EDT)

Closing Remarks

Tim Hanlon
Friday, March 26, 2021
1:00 PM - 1:05 PM (EDT)

Welcoming Remarks

William Gannon
1:05 PM - 1:30 PM (EDT)

Opening Keynote Conversation: Dispatches from the Field

Perhaps no single US station group has more invested in the possibilities of NextGenTV than Sinclair Broadcasting; we corral operational leads from around the company to discuss early learnings from some of the industry's first in-field products and applications - and what's next.

Tim Hanlon Mike Bouchard Adam Ware Rob Weisbord
1:35 PM - 2:10 PM (EDT)

One-on-One Discussion: NextGenTV Distribution

ATSC 3.0 technology has the ability to reinvent how broadcasters not only deliver their own programming but also add value in broader content distribution economics; can NextGenTV be a conduit to things like subscription services, pay-per-view events, virtual MVPDs, and streaming TV bundles?  We meet with a pioneering entity that's already working to find out.

Todd Achilles Dave Arland
2:15 PM - 2:40 PM (EDT)

Keynote Conversation

An interview with ONE Media President Mark Aitken - the visionary "dean" of the ATSC 3.0 standard.

Tim Hanlon Mark Aitken
2:45 PM - 3:20 PM (EDT)

Panel Discussion: The Business(es) of Data

For all of NextGenTV's near-term "better TV" opportunities, there's an even bigger pot of "beyond TV" gold waiting down the road - enterprise data applications; we explore how broadcasting's new digital infrastructure is poised to add new value to industries like automotive, telephony & hospitality, among others.

Mary Ann Halford Marc Hand Gopal Miglani Kerry Oslund
3:25 PM - 4:00 PM (EDT)

Panel Discussion: In the Public Interest

We round out the summit with a look into how public, educational & non-commercial broadcasters actively bringing NextGenTV innovation to life.

Erik Langner Susi Elkins Ron Hetrick John Lawson
4:00 PM - 4:05 PM (EDT)

Closing Remarks

Tim Hanlon
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