AGENDA 

Thursday, March 25, 2021
10:00 AM - 10:40 AM (EDT)

The revolutionary role of 5G in the media supply chain

As we learn more from the various trials and proof of concepts, it is becoming clearer that 5G will revolutionize our industry. As one industry expert put it, “We are seeing end to end innovation, from 5G enabled cameras all the way through to deep immersive experiences such as volumetric video and augmented reality.” And as we move toward more converged networks, we may end up not talking about future iterations of ‘Gs’ at all but about ‘connectivity’. So where are the challenges and opportunities for content providers with the emerging technology in the short to medium term?

11:00 AM - 11:40 AM (EDT)

Artificial intelligence and machine learning: applications and opportunities

In this session, we’ll learn just how far automation technologies have infiltrated the traditional workflows of today’s media enterprises, and where there remain opportunities to adopt AI and machine learning along the content production, management, and delivery ecosystems. We’ll also investigate the ethical discussion about where AI technology can and should be deployed at the expense of human oversight; how do we maintain a healthy balance of valuable process/task efficiency versus the preservation of human craft (and with it, employment)?

Friday, March 26, 2021
10:00 AM - 10:40 AM (EDT)

The rise of virtual production

Over the past 18 months, we have seen virtual production go from a blue sky thinking production technique to one that is being used more and more by content creators large and small. Having first started in the United States, virtual production is being embraced by studios across Europe. We’ll investigate how this new technology has and can be used by content creators, particularly during the pandemic, and what it means for traditional production practices.

Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]