Christiana Cacciapuoti - MadHive
Jim DeChant - News-Press & Gazette Broadcasting
Jonathan Steuer - VideoAmp
Panel Discussion: Targeted/addressable advertising
Near the top of everyone's broadcast TV monetization list is the long-promised revenue boost of addressably targeted advertising; we discuss how & when local broadcasters can finally level the ad sales playing field with their digital brethren & enable marketers to reach local audiences with greater specificity.