Mark Johnson is senior vice president of digital at Turner Sports. In this role, he is responsible for the strategic direction, product management and technical operations for the digital portfolio within NBA Digital and its suite of products including NBA.com, the leagues 30 team sites, the NBA App, NBA LEAGUE PASS and WNBA.com. In addition to his NBA responsibilities, Johnson oversees NCAA Digital, including NCAA.com, NCAA mobile products and the award-winning NCAA March Madness Live suite of products.
Johnson also manages the Turner Sports social business, products and relationships. Additionally, he leads the digital businesses and relationships for the PGA of America (PGA.com and the PGA Championship and Ryder Cup Apps) and Major League Baseball. Under Johnson’s watch, the Turner-MLB partnership created a successful postseason streaming product for desktop and mobile applications called Postseason.TV.
Since joining Turner Sports in 2008, Johnson has established a proven track record of growing digital products and businesses. Prior to his current role, Johnson served as Vice President of Business Operations, where he guided the NCAA March Madness Live suite of digital offerings to two straight years of unprecedented growth. Before that, Johnson held the GM role over PGATOUR.COM for two years prior to his promotion to build and manage the NCAA Digital business.
Prior to joining Turner Sports, Johnson served as vice president of partner relations for Neulion, formerly JumpTV Sports and XOS Technologies, Inc. In this position, Johnson managed revenue and e-commerce for a portfolio of more than 175 sports websites, including official athletic websites for The Ohio State University, Louisiana State University and University of Georgia. He also built and supervised the Neulion e-commerce department and coordinated live video streaming strategies and premium subscription models for the company’s digital portfolio.
Prior to Neulion, Johnson served as vice president of university relations at College Sports Television (CSTV) where he oversaw acquisitions, revenue generation and digital strategies for premier collegiate programs and conferences. During his eight-year stint at CSTV, Johnson also held positions in marketing and digital content departments.
Johnson received his bachelor’s degree from the University of Virginia and earned his master’s degree in sports management from the University of Georgia.