Aaron Tunnell serves as the North America Business Development Manager for Media & Entertainment customers and workloads at Amazon Web Services. Aaron’s primary focus is on cloud and machine learning services, and how they can bring agility to an industry where change is constant and disruption by new direct to consumer business models is common. Prior to joining AWS, Aaron worked with a number of system integrators in the broadcast and post-production space, most recently as a founding member and CTO of Digital Video Group. Outside of work, Aaron strives to find the right balance between his love of burritos and mountain biking while raising a family in Richmond, Virginia.