Howard Horowitz is the president of Horowitz Research and a renowned specialist in the marketing of television, computer and Internet services to consumers. A political scientist by training and market researcher by profession, Mr. Horowitz has served as advisor to many of the major media companies. Over the past thirty years, Mr. Horowitz’s work has helped shape and advance the standard for success in marketing cable television, home entertainment services, and broadband and mobile content and services.
Mr. Horowitz and his staff at Horowitz Research have developed a series of industry studies that are widely recognized as essential data on the market for multichannel, broadband, and mobile services, and in particular, on adoption and use of these services among America’s Hispanic, Black, Asian, and other multicultural communities. These annual studies include titles such as State of Cable and Digital Media, Multiplatform Content and Services, FOCUS: Latino, and FOCUS: African America.
Mr. Horowitz has a B.A. in Psychology (1973) as well as a M.A. in Political Science (1977) from New York University. He graduated with honors and is Phi Beta Kappa.