Full Name
Randa Minkarah
Job Title
President, Co-founder
Company
Resonance AI
Bio
Randa Minkarah is a dynamic executive leader advancing the media industry through her background in technology, broadcast, digital and mobile.
Ms. Minkarah is co-founder and President/COO at Resonance AI, a platform for Media and Advertising. Using groundbreaking technology, its solution offers the first artificial intelligence/machine learning application to analyze the creative essence of video content and measure how it triggers consumer actions, reactions, and behaviors. The unique software answers the fundamental questions of how and why video content – TV shows, ads, trailers, local newscasts and more – directly attributes to viewing, subscriptions and purchases.
Prior to Transform, Ms. Minkarah served as Senior Vice President of Revenue and Business Development for Fisher Communications (FSCI), Inc., an integrated media company, until its sale in 2013 where she had corporate responsibility for all revenues at Fisher television, radio and Internet properties and was responsible for developing and implementing its digital strategy including launching mobile applications and mobile viewing apps.
Ms. Minkarah is co-founder and President/COO at Resonance AI, a platform for Media and Advertising. Using groundbreaking technology, its solution offers the first artificial intelligence/machine learning application to analyze the creative essence of video content and measure how it triggers consumer actions, reactions, and behaviors. The unique software answers the fundamental questions of how and why video content – TV shows, ads, trailers, local newscasts and more – directly attributes to viewing, subscriptions and purchases.
Prior to Transform, Ms. Minkarah served as Senior Vice President of Revenue and Business Development for Fisher Communications (FSCI), Inc., an integrated media company, until its sale in 2013 where she had corporate responsibility for all revenues at Fisher television, radio and Internet properties and was responsible for developing and implementing its digital strategy including launching mobile applications and mobile viewing apps.
Speaking At